Title: Summer Sales Doldrums - What To Do Word Count: 384 Summary: Last week I talked about how to take a vacation when you're the leader of the band. This week I want to talk about summer sales. Many sales people and just as many business owners bemoan their annual summer sales slump. Their numbers are down and they just can't understand it. It's as if their whole business is paralyzed because sales dry up or customers are on vacation. In my experience, that's hogwash. When you take that attitude, you are selling yourself a bill of good... Keywords: summer sales,sales doldrums,summer doldrums,drop in sales,momentum Article Body: Last week I talked about how to take a vacation when you're the leader of the band. This week I want to talk about summer sales. Many sales people and just as many business owners bemoan their annual summer sales slump. Their numbers are down and they just can't understand it. It's as if their whole business is paralyzed because sales dry up or customers are on vacation. In my experience, that's hogwash. When you take that attitude, you are selling yourself a bill of goods not worth the paper it's printed on. There is no need to punish ourselves about this (perceived?) seasonal drop in sales, or slower pace of sales. Instead, it's important to realize the natural cycles people and businesses go through. In sales for 15 years, I found July and August were totally different than the rest of the year. Peoples' heads are somewhere else - they don't want to be sold anything. That said, there are a number of things those of us on the vendor side can do to offset this tendency. 1. These seasonal sales slumps are an opportunity to do aggressive marketing - which can range from: - developing promotional copy ( web, direct mail,newspaper/magazine advertising) - writing articles for a publication - pounding the pavement for speaking engagements - small and large, near and far - researching new niches - use the "extra" time to identify new markets - visiting potential strategic alliances - build your marketing channels 2. Remember, that a week off always precedes an off week. Don't beat yourself up about it. You need the time off too. 3. Use this situation most wisely by allocating time during this season to seriously work on both your vision and your 3 year plan. From those two pieces, you can continue on to developing new strategies, promotions, products, services, and offerings. My attitude is that these summer doldrums create the opportunity to build a new level of momentum in your business. That momentum can set you up for a strong and busy fall schedule. So if sales and business activity are lighter or quieter right now, take advantage of the time that is freed up to lift your sights to the long term vision you have for your business. Spend some time on the pieces that will get you there.





------------------------------
From the library of Opportunities Unlimited
Private Label Rights to this Article are included.
This Article is Free and may be reproduced without
Permission from the Author, as long as the content
and body of the Article are not altered, and the Author are given credit.
Credits to the Author are given, where described.
Opportunities Unlimited is not the author of this Article.
For more info visit: https://opportunities-unlimited.com


Return to Library







Affiliate Program - Earn 50% Commission
No website needed! FREE Affiliate Bootcamp Training! Signup Today!
https://opportunities-unlimited.com/affiliate-program.php